Now you’ll be able to understand the idea behind H2CO.
“Let the lake follow you”.
Take it wherever you go and wear it with a simple touch.
Scents, olfactory memories and more.
Its history has very ancient roots, right here in Italy where they were first created for personal use as we know them today.
This long tradition is one of the reasons why Italy is still considered the reference market for fragrances and perfumery craftmanship.
H2CO perfumes are created in collaboration with a renowned Italian master perfumer headquartered in Milan.
The territory around Como is somehow quite remarkable; it’s blessed with its typically mild climate which, in many areas, favors a rich profusion of fruits and flowers. The Alps offer resistance to the cold winds of the north and the body of water mitigates jumps in temperature. Thanks to these peculiarities the flora along the shores of the lake is of the Mediterranean type, diverse and lush; orange, olive, lemon bay and palm trees, cypresses, camellias, roses, azaleas, magnolias, rhododendrons and cedars.
Some areas, more secluded and humid, foster a profusion of colourful and scented tropical vegetation; H2CO Pour Femme and H2CO Pour Homme are nothing other than a tribute to this diverse olfactory extension.
The bottle is made in Colle Val d’Elsa also known as “the town of crystal”; Colle Val d’Elsa accounts for 15% of world production and 95% at national level. The glass making tradition of this town boasts ancient origins: here glass objects have been produced since as early as the Middle Ages.
It is also noteworthy that some of the crystal items made in in this town have made their appearance in numerous films such as “Blade Runner” as well as countless magazines and exhibitions as art and furniture design objects.
An excessive proportion of lead oxide would alter the stucture conferring a yellowish hue, hence a close collaboration between master glassmakers and chemical engineers is vitally important in order to produce a unique product.
This is exactly why you might find subtle differences between bottles, a testimony of handcrafted distinctiveness.